A Word About Branding
We do a lot here at Bison Branding: Full-service print production, custom substrate cutting, graphic design, creative marketing, website construction, vehicle graphics and so much more. The party never stops! But our bread and butter lies in our name—Branding. Your brand sets the bar for your customers’ expectations, while separating you from the crowd. Your branding represents who you are, what you offer, and the direction your company is headed. A solid branding strategy is key for success. So when you’re ready to take the identity plunge, the Herd is here to help.
We understand that your business is your baby, your livelihood, your dream. To convey the true essence of your brand, we like to start from the beginning. We want to hear it all; from how you got your start, to who you’re targeting, and why you stand out from the competition. With a clear picture in mind, we develop a branding strategy that delivers exactly what your company needs.
From there, we talk design. We supply you with a brief, project-related questionnaire that really digs in—asking what you like and dislike, specifics about design elements, and what adjectives best describe the branding you’re envisioning. Please take your time, and be honest. Trust the process.
Now for the fun part—time to get our design on! Bringing your brand to life is the highlight of our job, and we’re always eager to share the concepts that our creative little minds dream up. Take it all in, and let us know what you think. Did we nail it? Are you ready to move to the next step? Or would you like to make a few changes? It’s your call.
If tweaks are needed, we revise until it’s perfect, because, let’s be honest, we’re not happy unless you’re thrilled. Tinker here, tinker there, when all is said and done, you’ll have a brand spankin’ new design that’s ready to take center stage!
Here are a few helpful suggestions to keep in mind throughout the design process:
• DECIDE ON YOUR BUDGET — You may want a complete branding “makeover” that includes marketing collateral, a new website, and graphics for your entire fleet of vehicles. Together, we can make all of that happen. But first, let’s figure out which project will have the greatest impact on your business, while also making the best financial sense for you. Divide and conquer.
• TIMELINE — Is the finished product needed next week? Or next year? These deadlines play a crucial role in the development of your branding campaign, so we need to make sure we’re all on the same page from day one.
• BE OPEN & TRUST THE HERD — The crew at Bison is a well-trained and well-educated team of creatives. We absolutely love the graphics industry and stay up-to-date on current design trends, while always being mindful of the tried-and-true. Trust us—we promise to steer you in the right direction.
Sounds exciting, doesn’t it? Ready to get started? We sure are.