Logo Placement Mastery: Where to put your brand so it’s visible from every angle in traffic.

A vehicle wrap is a mobile billboard, but unlike a static sign on the side of a highway, your "billboard" is constantly changing angles. In a crowded city or a fast-moving highway, your logo has to fight through visual clutter to be seen.

At Bison Branding, we don't just stick logos on trucks; we engineer layouts. Because we are 3M Certified, we use precise templates to ensure your branding doesn't just look good in a photo—it works in traffic.

Here is our master guide to "Prime Real Estate" for your vehicle.

1. The Sides: Your "Moving Billboards"

The side panels are your largest canvases. They are most effective when your vehicle is parked or moving parallel to other traffic.

• The Placement: Your logo should be "Above the Fold." Placing a logo too low on a door or panel makes it prone to being hidden by road grime or the "shadow line" from other cars.

• The Rule of Thirds: Position your logo in the front third of the side panel (usually the driver and passenger doors). Research shows our eyes naturally hit the front of a vehicle first as it enters our field of vision.

2. The Rear: The "Captive Audience" Zone

The back of your vehicle is arguably the most valuable square footage you own. Why? Because people are "stuck" behind you in traffic.

• The Placement: Your logo belongs in the top half of the rear doors or tailgate.

• The Strategy: While the sides are for recognition, the rear is for action. This is where your phone number or website should be most prominent, anchored by a smaller version of your logo.

3. The Front: The "Rear-View Mirror" Hook

Many businesses forget the front of the vehicle, but the hood is a powerful branding tool for urban environments.

• The Placement: A centered, high-contrast logo on the hood is visible to every driver looking in their rear-view mirror as you follow them.

• Pro-Tip: For service vehicles (like HVAC or plumbers), placing a small, inverted version of your website or phone number on the front allows people to read it correctly in their mirrors.

The "Anatomy" of High-Visibility Branding

Avoid the "Obstacle Course"

A common mistake for amateur installers (the "guy with a squeegee") is ignoring the physical hardware of the truck.

• The Handle Trap: Placing a logo directly over a door handle or a sliding door track distorts your brand and makes it look unprofessional.

• The Seam Split: A 3M Certified professional knows how to "wrap into" seams so your logo stays perfectly aligned even when the doors are open.

The Science of Scale

"Bigger is better" isn't always true. Research into legibility shows that if a logo is too large and wraps around a fender or a corner, it becomes unreadable from a distance.

• The Bison Standard: We recommend keeping your primary logo within the "flat zones" of your vehicle panels to avoid 3D distortion.

The Bison Branding Advantage

Strategic placement is what separates a $5,000 "wrap" from a $5,000 "marketing machine." Because we offer premium vinyl at a flat $4.75 per sq. ft., you can afford to brand every side of your vehicle without cutting corners.

Combined with our 3M Certification, you aren't just getting a sticker—you're getting a layout optimized by experts to ensure your brand is seen, remembered, and called. Plus, with Free Shipping on orders over $200, we get your perfectly designed graphics to your door faster than anyone else.