The 2026 Guide to Commercial Vehicle Wrap Pricing: Breakdown by Vehicle Type

For a business owner, a vehicle is more than just transportation—it is a tool for growth. However, budgeting for a fleet upgrade can be difficult when most wrap shops hide their pricing behind "Request a Quote" forms.

At Bison Branding, we believe in transparency. Whether you are wrapping a single compact car or a fleet of heavy-duty box trucks, our pricing stays consistent at $4.75 per sq. ft., with Free Shipping on orders over $200.

Below is the complete 2026 breakdown of what you can expect to pay based on your vehicle type and the current industry averages.

1. Compact Cars & Sedans

Target Audience: Real estate agents, delivery services, and local consultants.

Small vehicles offer a unique challenge: they have complex curves but less total surface area. A full wrap for a compact car usually requires 50 to 70 square feet of material.

• Industry Average: $2,000 – $3,500

• Bison Branding Material Estimate: $240 – $340 (at $4.75/sq. ft.)

• ROI Factor: Because these vehicles are often driven in high-density residential areas, they are perfect for hyper-local brand awareness.

2. Cargo Vans & Work Vans (The Industry Standard)

Target Audience: Plumbers, Electricians, HVAC, and Last-Mile Delivery.

Vans like the Ford Transit, Mercedes Sprinter, or Chevy Express are the "bread and butter" of the wrap industry. They offer large, flat vertical surfaces that act as perfect billboards.

• Industry Average: $3,000 – $5,500

• Bison Branding Material Estimate: $650 – $950 (depending on wheelbase and roof height)

• Strategic Tip: High-roof vans offer extra "attic" space for your logo, making them visible even over the top of SUVs in traffic.

3. Pickup Trucks

Target Audience: Construction, Landscaping, and General Contractors.

Truck wraps usually focus on the "bed" and the doors. A "Full Wrap" includes the cab and the tailgate, while a "Bed Wrap" is a popular partial option.

• Industry Average: $2,500 – $4,500

• Bison Branding Material Estimate: $400 – $700

• Pro-Tip: Tailgate graphics are the highest-viewed part of a truck. Even if you don't do a full wrap, ensure your tailgate has your clear Call to Action (CTA).

4. Box Trucks & Straight Trucks

Target Audience: Moving companies, furniture delivery, and equipment rental.

Box trucks are essentially giant, mobile rectangles. Because the surfaces are flat and lack the complex curves of a car, they are the most efficient vehicles to wrap.

• Industry Average: $3,500 – $7,000+

• Bison Branding Material Estimate: $1,200 – $2,800 (depending on box length, typically 12ft to 26ft)

• ROI Factor: A 26-foot box truck has roughly 500 square feet of advertising space. At our $4.75 rate, you are getting a massive billboard for a fraction of the cost of a highway sign.

2026 Pricing Comparison Table

What Factors Influence These Totals?

While the vehicle type gives you a baseline, two main factors will finalize your 2026 budget:

1. Roof Coverage: Many businesses skip the roof to save money. However, if your vehicle is parked near multi-story buildings (like in downtown Charleston or Kansas City), a roof wrap provides "hidden" visibility to people looking down from offices.

2. Bumpers and Mirrors: These are the most difficult areas to wrap. Some "cheap" quotes exclude these, leaving your vehicle looking unfinished. At Bison Branding, we recommend full coverage to ensure a professional, factory-finish look.

Why Bison Branding is the Best Choice for 2026

We have eliminated the "middleman markup." By offering premium cast vinyl at $4.75 per sq. ft., we empower you to take control of your branding.

• No Hidden Fees: You pay for what you use.

• Free Shipping: On all orders over $200, we cover the logistics.

• Durability: Our materials are rated for 5–7 years, ensuring your cost-per-day is pennies.